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n 1966, while visiting London, Mado Jolain saw that fashion boutiques were settling in old food monger shops without changing their original decor. The idea was inspiring, and when the wholesalers from les Halles moved their businesses to the southern suburb of Paris, Rungis, Quatre Saisons chose a former butcher shop, 19 rue Mondétour (Paris 1st arrondissement), to open its third store. The place was huge, poorly heated, but also very charming with its walls covered in white tiles, its butcher hooks lining the walls, its freight elevator. Quatre Saisons kept this decor: piles of screw stools, stacks of table tops, and shelves and brackets rested along the walls. Wooden rods suspended from the ceiling were used to hang baskets, clogs, bags… like the pieces of meat of old. The white porcelain, the cutting boards and the tiled napkins and tablecloth were a perfect match for this neighborhood entirely dedicated to cooking. The freight elevator was kept intact, and the sales clerks wore clogs lined with sheepskin like the sellers of les Halles.

Even before its demolition in 1971, the neighborhood had become  a large melting pot where the old residents mixed with young creators who invaded the huge spaces left vacant (today’s lofts that are now so fashionable). Quatre Saisons was perfectly at ease it this creative amalgam. In 1974, because of the demolitions, Quatre Saisons was forced to leave the rue Mondétour for the nearby old shop of a meat packer, rue du Jour.

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