T

he store at 20 boulevard de Grenelle (Paris 15th arrondissement) was located on the first floor of a 1970’s building for the new generation of white collar workers. This modern setting fit Quatre Saisons just as well and the success of the second store was immediate. Clients from the west part of Paris were delighted, they now had their own Quatre Saisons, which gradually differentiated from the rue Trousseau store, under the influence of both a wealthier clientele and of the store manager Mathild Staib, who retained great sensitivity  towards Nordic design from her training as a graphic designer. The large windows were easily seen from boulevard de Grenelle and the elevated metro. Quatre Saisons felt comfortable in this modern setting, especially since over the course of a few years, its anti-conformist and functional style had seduced the educated middle class – the rising management generation. Endorsed by journalists and the public alike, René Legrand and Mado Jolain-Legrand opened a third store in 1969 in the iconic Parisian neighborhood of les Halles.

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