O

pened in 1965, at the corner of rue Trousseau and rue Candi, the first Quatre Saisons store was in the heart of the faubourg Saint-Antoine neighborhood (Paris 11th arrondissement), entirely dedicated at the time to artisans and furniture resellers. Quatre Saisons was more reminiscent of the small hardware store or the dealer of inexpensive pine wood storage that were still found in each arrondissement in Paris. . The lower part of the windows was decorated with diamond-shaped wood panels, painted blue and red. The shop was locked simply with a removable handle.

The spirit was young and new, with modular elements with drawers in solid wood, its repurposed professional furniture (jeweler’s wooden screw stool, artisans’ sawhorse table, bistro chairs, boat chests of drawers.), its colorful adjustable lamps, its thick white porcelain tableware, its leather clogs in various colors… all of it in a decor of white walls and coco-fiber rugs.

The salesclerk, Madame Brisset, rolled her “R”s like the famous French writer Colette. Fresh fruit from the nearby Aligre market in woven baskets, welcomed patrons. The whole neighborhood watched incredulously as the first clients loaded their cars with chests, drawers in natural wood, shelves and brackets, and furniture sold in pieces, to be assembled, which was quite original at the time!

Journalists loved this new spirit and talked about it at length in the shopping sections of the magazines. However, the store was small and the clients from the western part of Paris complained about having to travel all the way to the faubourg Saint-Antoine, which drove Quatre Saisons to open a second store on the Left Bank, a few blocks from the Eiffel Tower.

© Copyright Four Seasons 1965-1985 - Theme by Pexeto